How Magic Changes Lives ✨

pixar cartoon image of magician dmc holding playing cards with white rabbit

Here at Magination, we believe that magic is SO much more than just an enjoyable hobby — it's a powerful tool for personal growth and developing new, exciting, and meaningful life skills.

For children, it offers a screen-free gateway into greater confidence, self-expression and the discipline of study and practice. For teens and adults, it becomes a unique way to enhance communication skills, sharpen the mind and engage with others.

Magic enriches all of us, and it’s never too late to begin!

Studies show that children now spend over 5 hours per day on screens. Nearly 70% of adults report digital fatigue, and creativity and communication skills among young people have been in steady decline since the early 2000s.

Learning magic offers a powerful antidote: a hands-on, tactile pursuit that reignites curiosity, focus, creativity and connection. Through the learning process, students engage their minds, hands, and imaginations. It’s active, it's physical, it's social and it sparks true human connection.

magician dmc performing card magic for young indian kids

group of magical scientists in a laboratory holding playing cards

But don't just take our word for it!

🎓 A 2021 study in Frontiers in Psychology found that learners who studied magic showed higher creativity and divergent thinking.

🧠 The Journal of Positive Psychology reports that magic training can boost resilience, happiness, and cognitive flexibility.

📚 In one University of Hertfordshire study, students of all ages showed significant improvement in self-esteem and presentation skills after just a few weeks of learning magic.

Would you like Magination for YOUR School?

We believe everyone deserves the chance to experience the joy of learning magic — no matter where they are in the world. To support this mission, we offer custom pricing packages for schools and educational organisations, making it easy and affordable for students to access our world-class learning resources.

If you're interested in bringing Magination to your students, reach out via the link below and we'd love to help make that a reality!

school kids doing a magic card trick and laughing

I'D LIKE TO BRING MAGINATION TO MY SCHOOL! 🚀

“Magic-based activities [enhance] motor skills, increase creativity and curiosity, better concentration and self-control, and improved social skills and confidence.”

PROFESSOR RICHARD WISEMAN
University of Hertfordshire, United Kingdom